Adobe Express (formerly known as Adobe Spark) was one of the earliest apps to be released as part of the Adobe's mission to bring creativity for everyone. It eventually led to the creation of a new suite of apps that assist designers and non designers in creating graphics quickly and intuitively.
I led the design for the Adobe Express mobile app (and web explorations) from the inception of the project. As design lead I wore many hats; including running the initial customer interviews, developing the personas, creating early designs and prototypes, and preparing demos for executives to green light the project. Throughout the project I mentored two junior designers, and was responsible for the high fidelity deliverables for engineering implementation.