Clear thinking, made visible
Hi, I’m Noam. Two syllables, “Noh-uhm.” I’m a design leader with 20 years in product and front-end code. I lead design for Automattic for Agencies, a platform from the makers of WordPress. Here are a few projects I’m proud of.
The platform for WordPress agencies
I lead design for Automattic for Agencies, a platform that helps agencies grow their WordPress and WooCommerce businesses. I guide product and brand design, mentor contractors, and shape systems that let us ship fast without losing consistency.
Write Brief with AI
I built an AI-powered writing assistant into the WordPress editor to help people write more clearly. From side project to to full customer launch, it now runs in every WordPress.com editor and sets the tone for future AI work at Automattic.
Reinventing product referrals
I led design on a new referrals experience that lets agencies earn money by recommending products. We defined a scalable model, tightened the flow, and contributed to 66% of marketplace sales by year's end.
Wordmattic
I designed and developed a Figma plugin that helps designers explore better copy without breaking flow. It reflects our 'write as you design' principle. Since launch, it's been adopted across teams and featured in the design community.
Adobe Express
I led design for Adobe Spark Post, the mobile app that laid the foundation for Adobe Express. I prototyped ideas, tested interaction models, and helped shift the product toward social and web use cases. Today, it's one of Adobe's flagship creative tools.
I've designed tools used by millions. Let's talk about what we can build together!