I’m Noam (noh-wAHm) Almosnino, a designer based in Iceland with 20 years of experience building at the intersection of design and code. I’m drawn to the productive tension between systematic thinking and creative exploration, designing products that balance aesthetic craft with technical sophistication.
I’ve built my career at the edge of uncertainty and emerging technologies. From exploring new interaction paradigms at Adobe to building immersive tools with WebVR to inventing AI products and new platforms at Automattic, I thrive when frameworks provide foundation without constraining possibility. The projects that energize me most are those where we’re figuring out what’s next, not just refining what already exists.
At Automattic, I lead design for Automattic for Agencies, which grew to 6,000+ agencies in its first year, and invented Write Brief with AI, one of our first AI-powered writing assistants. Building on this foundation, I’m deepening my expertise in human-centered AI design: studying industry frameworks, building working prototypes, writing about design patterns for probabilistic systems, and exploring AI applications in the agency and enterprise sales context.
2005
University +
Agency designer
I studied graphic design at FIT in NYC while working for an agency called Basik. I designed microsites for NYC properties and created work for Bath and Body Works and Victoria’s Secret, building my foundation in design and client collaboration.
2009
Brooklyn Botanic Garden
In-house designer
Following graduation I joined BBG as their in-house web designer, leading design and development for their web presence. I rebuilt their site using Expression Engine, managing both design and technical implementation while developing my design and development skills.
2010
Adobe
Interaction Designer – Muse
I joined Adobe in Seattle as one of the first designers on Muse, a pioneering no-code web design tool. I designed new features and presented them on the Max stage with Rein Wilson, helping shape Adobe’s vision for democratizing web design.
2013
Adobe
Design Lead – NextGen
With Muse gaining solid market share and competitors like Canva emerging, I led design for Adobe’s next-gen mobile app Spark Post. I explored new interaction patterns for mobile-first design tools and helped establish the vision for what became Adobe Express, now competing with Canva at scale.
2016
WebVR Studio
Founder
With VR emerging, I founded and built a desktop application for creating immersive web experiences. WebVR Studio became popular with design students globally, but after two years the market shifted and I moved on. The experience taught me about building products in uncertain, rapidly-evolving spaces.
2018
Aranja
Design and front-end consultant
I moved to Iceland and joined Aranja, one of Iceland’s premier digital design firms. I led design and wrote production React code for projects including Iceland’s biggest insurer (Sjóva), Digital Iceland (the country’s citizen services hub), and the Meta Connectivity website.
2021—Today
Automattic
Staff designer
I joined Automattic, the company behind WordPress, as senior designer during Covid, quickly establishing myself to staff level. I invented and launched Write Brief with AI (one of Automattic’s first AI writing tools) and lead design for the Agencies platform, helping grow the platform to 6,000+ agencies in its first year.
Designed and built in Reykjavík using WordPress Full Site Editing. Type set in Untitled Sans and Signifier from Klim Type Foundry.