Staff product designer at Automattic
Remote in Reykjavik, Iceland

Two decades of craft.

I design products at the intersection of user needs and technical possibility. Years of shipping products inform how I think about constraints: not as limitations, but as creative boundaries to design against.

Currently at Automattic, I lead design for the Agencies platform (6,000+ agencies year one), invented Write Brief with AI, and contribute to our approach to AI-native product design.

From concept to production, I bring systematic thinking to ambiguous problems while staying comfortable in the creative unknown.

Highlights 24–25

Write Brief with AI

Automattic for Agencies Platform

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