I’m Noam 👋🏼 a dad, designer, and builder based in Iceland. I lead design at Automattic for Agencies, helping agencies grow with WordPress.
I’m a hands-on IC who leads by making. I break down complex problems with breadboarding, prototyping, and ship front-end code when needed—all to help teams move faster and make better decisions. I also mentor other designers and help raise the bar across design and product.
Before Automattic, I led design on Adobe Express and helped shape the early direction of Digital Iceland, a national initiative to make public services more accessible through design and technology.
In 2017, I founded Ottifox, a WebXR prototyping tool used by designers, educators, and researchers. I built and ran it solo until 2019, gaining hard-earned lessons in product, code, and staying scrappy.
I've designed tools used by millions. Let's talk about what we can build together!