For the past three decades Adobe’s core focus has been on creative pro applications. Around mid 2014, the company began to look at ways to build upon its success, and expand its mission to bring creativity to everyone.
This new mission required design research, to investigate how non designers interact with the world of design. The research led towards the creation of a set of new apps, aimed at designers and non designers, that would allow them to quickly and easily create graphics. Adobe Post was one of the earliest projects to pursue this new initiative.